Goran Grozdanovski, founder of StGerman Hospitality Consultancy

About StGerman

Real Experience.
Real Hospitality.

I’m Goran Grozdanovski, a hospitality operator and consultant with over 30 years of hands-on experience in bars, nightclubs, private members’ clubs and luxury hotels across London and international markets.

I work directly with owners, investors and operators to improve operations, develop teams and create exceptional guest experiences. My approach is practical, commercial and always people-focused.

Signature of Goran Grozdanovski

Founder & Hospitality Consultant

My approach

People.
Practical Solutions.
Commercial Thinking.

People first

Great teams create great venues.

Practical solutions

Real-world experience that delivers results.

Commercial focus

Sustainable growth and profitability.

Hospitality mindset

The guest always comes back.

Selected experience

Iconic Venues.
Lasting Impact.


A selection of venues where I have led operations, launched concepts and delivered exceptional guest experiences.

View full experience
141 Park Lane private members’ club interior

141 Park Lane

Private Members’ Club

Operations|Management|VIP Hospitality

The Westbury Mayfair hotel entrance

The Westbury Mayfair

Luxury Hotel

Guest Experience|Hospitality Standards
Commercial Focus

LOST multi-room entertainment venue

Lost

Multi-Room Entertainment Venue

Operations|High-volume Hospitality
Team Management|Events

Your venue. Your people. Your next level.

Let’s Work Together.

Let’s Talk